This past weekend, my wife, Anniston, hosted a women’s retreat centered on one powerful purpose: reminding women of who they truly are.

Not the superficial labels they have been given or the roles they have been conditioned to play.
But the deeper truth of their divinity.

Each day was intentionally curated to help peel back the layers. Shame. Guilt. Limiting beliefs. Triggers. Trauma. The retreat created a sacred space for women to release what had been stored, suppressed, and carried for far too long.

A portion of the weekend was devoted to helping these incredible women release stigma around sexual shame, and sexual trauma.

At one point, Anniston asked me to come in and speak for two hours. She simply said, “Go where you feel the room needs to go.”

I had not been present for the previous discussions or teachings. So I did what I have learned to do. I listened to the energy in the room.

And what came through was this:

Arousal.

For many people, that word alone creates discomfort.

We have been taught to associate arousal with something dirty, inappropriate, or hidden. Something to be tucked away and only acknowledged behind closed doors.

But I invited the women to consider something deeper.

I asked them to think about the last time they felt sexually aroused. Not to share it or explain it. Simply to remember what it felt like in their body.

Then I asked them to think about the last time they felt deeply creatively inspired.

The moment an idea lit them up. The moment they felt alive with possibility.
The moment something inside them said yes.

And I drew the parallel.

It is the same energy.

Sexual arousal and creative arousal are both expressions of life force. Both are forms of activation and signs that energy is moving.

Yet so many people have spent years shutting that energy down. Hiding it. Distrusting it. Disconnecting from it. Mostly because of conditioning.

What I wanted them to see is that arousal is not just about sex.

It is a signal.

It is the body responding to truth.
To desire.
To expansion.
To aliveness.

I have come to believe that sexual energy is deeply sacred. It is creative energy. It is life-force moving to us and through us. And when we are living in alignment with who we truly are, all of life begins to carry that same quality.

There is a fullness to it.
A vitality.
A sense of being fully switched on.

If your life does not evoke that in you, even in quieter ways, then it is worth asking why.

Why are you doing the work you are doing?
Why are you building what you are building?
Why are you saying yes to a life that does not awaken you?

Our DNA holds codes of remembrance. There is an intelligence within us that knows who we came here to be. And when something is aligned, whether it is writing a book, starting a business, speaking your truth, falling in love, or creating something meaningful, the body often responds first.

There is an activation.
An opening.
A charge.

I have learned to trust that feeling.

And I have also learned to be cautious of building a life around things that do not evoke it.

So my wish for you today, as provocative as it may sound, is rooted in something profoundly spiritual:

May you walk through life turned on by it.
By your work.
By your purpose.
By your love.
By the truth of who you are becoming.

Because a fully alive soul should not have to force what it was born to feel.